WEF | Travel & Tourism Competitiveness Report 2017

WEF | Travel & Tourism Competitiveness Report 2017 | Cover

Oman ranks #4 in the world for Safety and Security.

The World Economic Forum (WEF) has just published the Travel & Tourism Competitiveness Report 2017 (TTCR). The report, which rated 136 countries, places Oman in the top 10 in terms of Safety and Security, and at #4 Oman is five positions higher than 2015, when the previous edition was published.

The strong showing in the safety and security section of the report is a positive indicator for the growing tourism industry in the Sultanate of Oman. Particularly so when the preface of the same report highlights the importance of “increasing focus on ensuring the industry’s sustained growth in an uncertain security environment”. In today’s world safety and security issues take on added significance and relevance.

Other observations and comments from the report:

  • Overall the GCC countries have done well in the Safety and Security ratings - with the UAE at #2 (up from #3 in 2015) and Qatar at #10 (#2 in 2015). In seeking a safe and secure holiday destination the tourists of the world would do well to spend their time in these Arabian havens.
  • The overall travel and tourism competitiveness index for 2017 placed Oman at a more modest #66 (down one position since 2015). This was a result of Oman performing poorly in other sections (or pillars as referred to within the report). 
  • Notable poor results were International Openness at #116 (up slightly from 2015) which is being addressed in part with the positive developments that the Royal Omani Police (ROP) are taking with issuing visas; and Human Resources & Labour Market at #103 (#90 in 2015), which is at the forefront of the governments desire to be more competitive.
  • The two page profile of Oman within the report highlights other interesting statistics and viewpoints to the Sultanate. It is here that you will see how Oman compares with other countries in more than 100 categories.
  • Cultural Resources and Business Travel.  Oman has “upgraded [its] cultural resources significantly more than the regional average”. This has led to a jump of 30 positions since 2015. This is in part due to the opening of the Oman Exhibition and Convention Centre and the growing international profile of the Royal Opera House Muscat, the first Opera House in the region.
  • The [TTCR] “echoes World Travel and Tourism Council (WTTC) research, which forecasts that between 2016 and 2026, the 10 fastest growing destinations for leisure-travel spending will be India, followed by Angola, Uganda, Brunei, Thailand, China, Myanmar, Oman, Mozambique and Vietnam” .

On the left is a table we have prepared showing the rankings for 2017 by pillar (the term used by WEF), compared to the previous edition in 2015.  The full table can be found by clicking here.

Such an overall positive affirmation of the tourism strengths of Oman from a leading international organisation adds significant gravitas to the image of the Sultanate of Oman within the international community and specifically the tourism sector. The outcomes of the report clearly support the efforts of His Majesty’s Government.

Please promote this report among your colleagues and contacts.

Mac Thomson
CEO, MMIS LLC
Mac@MMIS.co

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